Using Pinterest for reputation management is a topic that has been overlooked in the current buzz around this social photo site. If you are a brand or an individual looking to control the search engine results (SERPs) around your name, Pinterest as well as other social photo sharing sites can be an effective tool.
Let’s use Pinterest as our example in leveraging social photo sites for reputation management. Pinterest is currently ranked as the 16th most popular site in the United States and 62nd globally (Alexa). With over 11 million unique monthly users and an average time on site of 98 minutes per month (TechCrunch), you can see why we are going to leverage this site.
So to start, if you have not already set up an account on Pinterest you can request an invite directly from the site. The invites are currently taken up to two days to get confirmed. Once in, you are ready to start to build upon you current online reputation.
I have been testing a couple of things on Pinterest to familiarize myself with their service and what I found was that a properly optimized “Board” (think of it in terms of a bulletin board) or “Pin” (this would be the individual post) can quickly show up in the Google SERPs for your targeted keywords. However, I have not seen the same thing in Bing or Yahoo as of yet. So this example will help you cannibalize the Google SERPs for your personal name or company name. Here is my strategy for online reputation management using Pinterest.
When setting up you account I strongly suggest that you use your proper business name in the First Name field. I found that Pinterest does not have a character limit on the First Name field. Also create a username that matches your brand, but is not too long for people not to remember it. For example Martha Stewart Weddings Middle East uses the username MSWME. For individuals, use your first and last name that you have consistently used online. The “About” section on the initial profile has a 450 character limit (includes spaces). Create a concise company overview or bio using your targeted keywords within this character limit.
When setting up a Board on Pinterest you need to keep in mind that the Board name will be used as the page title as well as in the H1 page heading. So use your official company name or proper name when creating your Board. You will also be able to create a Board description. The Board description has a maximum character length of 500 (includes spaces) and it will be used within the Open Graph description tag. So I recommend that you create a concise business overview or a bio using your targeted keywords. Don’t just copy and paste it from the “About” section, modify it a bit to create additional unique content. Once that is set up you will need to edit the Board and choose a category. If you are setting this up for a company, choose the best category that matches closest to your industry. If you are setting this up for a personal brand, choose either the “People” or “My Life” category.
With the initial set up of the Board you can go ahead and start adding Pins to it. So let’s say you are a law firm, you could add a Pin for each of the lawyers in the office to assist in their own online reputation management. You could add client testimonials to the board. You can add your press releases (those that have images). The possibilities are pretty endless, but you want to keep in mind that this Board should be focused on your brand name and that you should be using your brand name within the descriptions of each Pin. If you are an individual you can Pin your work portfolio, sites that you have designed, or even other social network profiles that you previously created to defend your online reputation.
What other ways have you used Pinterest to enhance your own online reputation?
Guest Post Provided by Brent Nau an Internet Marketing Consultant with Advanced Medical, a physical therapy staffing company.